Many people still like to purchase clothing in brick and mortar stores so they can try on the items. Key Takeaway: Write product descriptions in the natural language of your target customer. Many high school and college students work at retail stores part-time as a way to gain work experience and earn money. It’s all about an emotional connection:[*]. Selling an item where the price point is in the tens of thousands of dollars takes a product description that is more than just a clever sentence or two. Fashion designers work in a variety of industries, including manufacturing, clothing companies, theaters, and design firms. Now those are candles that I want to support - even if just for the novelty of the product. See All of the Greatest Clothing Company Names of All-Time. So why do more than 500,000 merchants use Shopify to power their online stores? Day.” and “take your usual size” makes shoppers feel as if they were talking to their friends, not a business. Clothing store employees stand for long periods of time with very few breaks. Apply to Store Manager, Assistant Store Manager, Retail Manager and more! But every once in a while you stumble across something special, something that speaks to you. Show shoppers know that you know what they’re going through. Take note of the data points here—when it comes to technical aspects of the product, you don’t want to take any chances. But this isn’t just any hammer! Malicious Candle Co. and their “Sending Thoughts and Prayers - Infused With ‘Absolutely No Effort’” candle is a perfect example of how sarcasm can help sell products with a little bit of attitude (or a lot of attitude—but you’ll need to browse the site to find those product descriptions yourself). We can all learn from each other, right? An example of a clothing store sales associate’s job description is shown below, consisting of key duties, tasks, and responsibilities most associates will usually perform. However, humor doesn’t work on all dropshipping niches… Bonus Material: Ecommerce Product Description Templates. Everlane sells high-end, eco-conscious fashion and accessories for men and women. You as a business owner are often putting your life savings and work into a new venture—which can take a toll. “Say it to play it” used here by Google is a great example. Get desperate). But if you know how to describe your product, you increase the chance of attracting your target customers that will fall in love with your store. [*], Senior Vice President of Marketing at Subaru, Alan Bethke, sums the importance of identifying your ideal customer(s) when he says, “We identified dogs as the common truth that made these owners the same.”. By clicking Sign Up, you agree to our Terms of Service. … Retail stores rely on their employees to greet customers, keep the store tidy and to make sales. In each section of the Google Home product page, for example, features are described in a creative 5-10 words: Try techniques like rhyming words or coming up with your own unique one-liners to help set your short descriptions apart and give them personality. The John Leidy store “was extremely popular,” recalled Max Goldman, whose family-owned the Marti Walker clothing store on South State Street in the building now occupied by Sava’s Restaurant. In terms of ecommerce brands, Shopify is on top of the world. Our intention of starting a clothing store business is to build a standard clothing store (boutique) that will be a one – stop shop for both old and young people, rich and poor peopleand male and female et al which is why we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business. Clothing store employees work in retail shops at malls, shopping centers, airports, hotels and other places where clothes are sold. Key Takeaway: Not all product descriptions are created equal, though lots of product descriptions are created the same. Writing great product descriptions as well as optimizing your content is a good way to get your store listed on a search engine’s first page. A clothing retail job description encompasses more duties than simply greeting and helping customers. Then, address pain points that your product solves better than your competitors. They could have gone with the standard generic description of the light and its features. A clothing store job description includes processing payments, handling the return of merchandise and bagging or packaging clothing. Description. Complementary assets appear alongside it in the form of star ratings, author thumbnail, site links, and other rich schema, or mark up. It’s okay to write a meta description that cuts off halfway through the sentence. Description Anyone who goes to thrift stores or garage sales knows that a good find is usually found back behind something, off to the side, or downright buried. In addition to years of business and management experience, she has more than 20 years of experience writing for a variety of online and print publications. More than education, becoming a clothing store employee requires strong customer service and interpersonal skills, patience, friendliness and the ability to make a sale. Launched in 2012, Impressions Online Boutique offers a wide range of apparel to fit any woman’s unique sense of style. Clothing retail workers may also prepare displays based on the season. Focus on the customer. Clothing Stores in Ann Arbor on YP.com. DeWalt, the creator of the 14 oz Mig Weld Framing Hammer, does just that.[*]. You may also be asked by customers to help them put together or accessorize an outfit, which requires an eye for fashion. State and Liberty 212 S. Main / email: email@example.com / Map Ten Thousand Villages 303 S. Main / 734-332-1270 / Map / Gift cards Today Clothing 215 S. Fourth / 734-548-8301 / Map Now go out and find it! Show people the ideal versions of themselves. They often work nights, weekends and holidays. 99 Cents Stores can be found at 35645 Warren Rd . Those merchants want to know they’re making the right decision. There are two types of product descriptions for ecommerce businesses. Writing great product descriptions takes work. I particularly love the use of the line “or out of the trunk of your car” here, as that is highly emotional for lots of entrepreneurs. Instead, they start with, “Greet guests with a warm and welcoming glow.”. Shopify has that covered as well: Notice the line “no design skills needed.” This helps to immediately calm any fears business owners might have about creating a website. A woman’s wardrobe is her opportunity to stand out and make a lasting first impression. Along with artistic skills, most designers need computer skills to use computer-aided design and graphics editing software. It’s no accident that Patagonia finds themselves on a list like this. Often that means telling a story. Remember, it’s a hammer. Or use this fill-in-the-blank template to help with three of my favorite ecommerce product description templates that you can use over and over again to create copy that customers will love. Ecommerce managers and online store owners all know the importance of product descriptions. Key Takeaway: Humor is a powerful tool to not only help people remember your product over your competitors’ product but also to make influencing their purchase decision easier. 3: Describe clothing to contrast characters’ personalities. She holds degrees in both journalism and law. Find the best Women's Clothing Stores on Yelp: search reviews of 79 Ann Arbor businesses by price, type, or location. Approaching your description with this mindset will make your product naturally appeal to your customer. Subaru has you covered there as well. Here’s a look at The Day Heel that retails for $145 online:[*]. the language your customers use in their reviews, either on your site or on sites like Amazon. Leslie Bloom is a Los Angeles native who has worked everywhere from new start-ups to established corporate settings. As is the feeling of being overwhelmed. Part of what makes them so successful is their ability to spark imaginations through storytelling—making customers feel what it might be like to have the product in their home. That helps to build trust with the hardcore outdoor shoppers who are most likely to buy their products and advocate for their brands. Add enough content to your pages using this online product description writing tool and get more traffic to your online store… That’s the beauty of sarcasm and it can help you sell products. Key Takeaway: Why do people shop? In addition to customer service, a clothing store job description includes restocking empty shelves and racks, taking inventory and marking price tags. Now I recognize Subaru isn't going to have an "order now" button (it's not a traditional ecommerce site), but the first place buyers go when researching a car is online and so a great product description will make a lasting impression. The following infographic outlines the changing fashion industry and brands creating new avenues for consumers to customize their own clothing. Superlatives sound insincere unless you clearly prove why your product is … It’s up to you to get their imagination running wild with all the possibilities of what your product will look like and how it will make them feel. It’s also been shown to break down people’s resistance to being influenced by advertisements.[*]. Their 2012 commercial has now been viewed more than 25 million times on YouTube alone: The same humor that drove that video to success also drives sales on their website. $$ Moderate Men's Clothing, Women's Clothing Stores, Children's Clothing 204 Birarwood Cir , Ann Arbor, MI “ Located in briarwood mall which is pretty close is the reason being my go to store. Not every ecommerce product is a physical one, yet it still takes the same wordsmith finesse to sell a service. First, address head-on what they’re looking for most in a product similar to yours. More importantly, which one would your website visitors want to see? Let’s pick a product, any product. You’re competing against similar products in your industry. Damn. Obviously clothing is extremely varied, especially dresses. The duties of a Clothing Sales Associate include interacting with customers, offering information about products, maintaining the store area clean and organized, receiving merchandise, displaying fashion items and collecting payments. In this example, Malicious Women Candle Co. perfectly captures the spirit of how shallow a candle gift can come across. Assist shoppers locate the products and goods they desire. Being able to describe your product in just a few words helps to reduce confusion among your buyers and increase sales to your business. A hammer vs. hammer, for example. Feel free to revise this job description to meet your specific job duties and job requirements. A clothing retail job description includes helping customers, maintaining in-store stock and processing payments. Key Takeaway: You’re not competing against every product online. Whether you’re sparking a shopper's imagination with a good story or speaking in their natural language, every ecommerce business will have something that makes them them. Develop strategies to improve customer service, drive store sales, increase profitability, create store policies and marketing programs that will increase sales and grow the existing customer base. In this example they use the clever saying of “the final frontier” to insinuate that it’s the only razor you’ll ever need and then drum up a hilarious visual with the line “like a personal assistant for your face”: They stick to what makes them them, even if there’s important information to get across in the product description: Many ecommerce businesses would be happy with the standard “not tested on animals” line. See reviews, photos, directions, phone numbers and more for the best Clothing Stores in Ann Arbor, MI. Same copy, same format, same style. Wayfair is one of the largest online-only home goods retailers in the world, with over 3,800 employees and 36 million active customers. Key Takeaway: If the main source of income for your business is big-ticket items, you need to focus on a robust set of product descriptions that solve your potential and ideal customers’ biggest pain points. However, humor is a tricky thing to balance in product descriptions. Talk about the nuances. Too much humor and you’ll come across as abrasive; too little humor and it won’t have the effect that you want. Retail also has a high level of turnover, which means there are always positions for those looking for work. Candles come in all shapes, sizes, smells, colors, and cases. Lean on your support team and pull language from the actual questions customers ask. Immediately, I’m imagining a lazy Sunday with my wife. Get My Fill-In-The-Blank Ecommerce Product Description Template. Sometimes the best solution for writing product descriptions that sell is to just keep it simple. In most stores, they will also have to be familiar with safety and security procedures, and keep an eye out for potential shoplifters. What Is a Good Product Description? The Victorian author Charles Dickens is widely regarded as a master of characterization, for good reason. They’ve spent years crafting and perfecting their well-known brand, and every single product description is an extension of that. Or how about this Kennedy Barrel Chair:[*], Again, forget the generic product descriptions shoppers are used to seeing. The descriptions for your product pages should focus on how this product could make the customer’s life better. Not Dollar Shave Club. Many ecommerce … And while there’s a lot that goes into the buying decision process, one of the biggest reasons why shoppers buy your product over others is how you choose to describe it. Others opt to work in retail positions because they enjoy interacting with customers and the flexibility of the hours. Describe the little features. The median hourly wage for retail workers at clothing and clothing accessories stores is $10.60 as of May 2017. However, certain clothing brands or retailers may want you to have experience in retail, with customer service or with selling their brand specifically. A fashion designer creates clothing, shoes, and/or accessories. The following is offered: Clothing Stores - In Westland there are 14 other Clothing Stores. Humorous material tends to be recalled at higher rates than non-humorous material. “Tested on interns, not animals” is much more on-brand and memorable. Go here to see some more slogan examples and find out the perfect slogan formula for creating a catchy slogan that brings in more customers. Store Description Our purpose at Cents of Style is to empower women to lead bold and full lives. But what about the longevity of the vehicle? There’s only one element missing from this product description. Don’t worry. Your description can’t be more than ~155 characters. Justify using superlatives. Nothing is too insignificant or trivial! A Store Clerk’s experience requirements are necessary in a job description because they guarantee a candidate’s capability to fulfill the job’s responsibilities. Whether you’re a SaaS company or something else entirely, it’s important to try to establish a strong emotional connection between your customer and your product descriptions. Selling something like a car, for example, requires a full understanding of your ideal customers’ psychographics. This technique takes the shopper (metaphorically) on a journey from where they are now to where they want to be in the future. It often means that you'll be standing long hours on your feet, but working in a clothing store is a great way to gain work experience and perhaps work your way up to a management position. Unlike products such as the DeWalt hammer above that require lots of tiny details, items that are particularly unique, growing in popularity, or high in demand don’t need all the extra wording. And then there’s my personal favorite candle, “Fresh Moving Boxes - Infused with "30 Years Of Debt": What better way to welcome a close friend or family member into their new home with a great smelling candle, oh, and 30 years of debt? Notice how many times they talk about “security” and “spaciousness”—two pain points faced by all families. Product descriptions that tell and product descriptions that sell. Most clothing sales associates are trained on the job over several days to several months. Those working in more upscale clothing retail stores may also earn commission and get a percentage of the sales they make. Shopify knows that a majority of their merchants are small business owners. They beat you to the point and take away the shallowness with sarcasm—almost poking fun at themselves. Learn from those that do humor right like Dollar Shave Club. It’s a position that requires a lot of patience, the ability to be personable and to be comfortable with a variety of customers and to have a flair for fashion. The following is offered: Clothing Stores - In Southfield there are 13 other Clothing Stores. Or head to Quora and look at the language people use when talking about similar products. Key Takeaway: ecommerce is a tricky business because potential customers can’t actually touch your product before they buy it. What I love about Everlane and the way they approach describing this heel (and other products) is that they speak in the language of their customers. Most people working in clothing retail work part-time. When you’re lucky enough to have a product that practically sells itself, the last thing you want to do is talk a shopper out of it. We’re here … In other words, write product descriptions that people wish they could say, but are too afraid to. 596 Retail Clothing Store Manager jobs available on Indeed.com. Then, remove the extra words that aren’t needed. Key Takeaway: Starting a business is an extremely emotional roller coaster. “Perfect for those who just want to cuddle up with the one they love.”. Their new Subaru Ascent’s product page is handcrafted for their ideal customer: families.[*]. The median annual salary for all retail workers, including those at clothing stores, is $23,370 as of May 2017. One major component that makes Patagonia’s product descriptions so compelling is that they’re not afraid to speak in outdoor industry jargon.. Just make sure you know you’re doing it. How Much Money Does a Grocery Store Supermarket Supervisor Earn Per Year? Training covers relevant topics---such as cash register procedures, customer service, security and store policies--in addition to specialized knowledge for associates who … To … Buying something this expensive is a big decision! You need to speak to their deepest fears, pain points, and desires. They need something to improve their lives that they couldn’t otherwise do or achieve without your product. I tried to add as much variety as possible, but without turning the whole description into a mess. The “ideal you” product description plays right into that natural human drive. Once you are done with the keyword research for your Shopify store , crafting the titles and the meta descriptions are two crucial factors for SEO. Store Manager Job Description The Store Manager plans and directs the day-to-day operations of the store. People shop because they’re looking for solutions to their problems. This Linked Pack 28L will do:[*]. U.S. Bureau of Labor Statistics: Retail Sales Workers, Monster: Retail Salesperson Job Description Sample, How to Interview in a Luxury Retail Store. The little differences and features in a product that may seem trivial or boring to you are important to shoppers and help them make purchase decisions. Fancy clothing description generator. Upworthy shared several of what I think are some of the finest tips on the editorial process, including these two which apply directly to writing product descriptions:[*], You HAVE to crap out 25 headlines for every piece of content (i.e., write 25 descriptions for every product until you find the right one), Once you start getting desperate, you start thinking outside the box (i.e., your first attempt at a description will not be your best. Hone your messaging by utilizing just a few words. If there is a sale, you may need to update price tags and displays. Today, I’m going to show you ten superb examples of ecommerce websites with product descriptions that sell and how you can replicate their success over and over again. They recently went from $205.2M to $389.3M revenue in just 365 days and are the third most visited website in the world in the “Business Services” category. Many of us want to be successful, make a ton of money, live a good life, and be a good person. If you’re wondering how to hone your message, I recommend writing as you normally would. But there’s another type of ideal Subaru shopper that their team has discovered over the years—sparking a new wave of creative product campaigns… Dog lovers. The store once sat among one of the city’s busiest retail districts, which for years served as the primary shopping area for Washtenaw County. Auto-generate product descriptions to rank high in search engines for more keywords. Testimonials and product reviews can increase conversion on your sales pages by 34%, making them crucial for big-ticket items. Subaru doesn’t just get any product reviews; they get two from extremely reputable sources: Kelley Blue Book and Motor Trend. But candles that are “infused with sass”? To see the copywriting formula AppSumo uses to write product descriptions that make $250,000+ in 7-10 days, read this. We all have a little “sass” inside of us and sarcasm is the perfect way to bring that sass out. Becoming a clothing store employees requires on-the-job training but no formal education. Many ecommerce businesses shy away from using technical jargon on pages because it might “scare off some customers.” But, for companies like Patagonia in a niche industry, it can lead to the exact opposite by attracting customers. One, because it’s a killer product. 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Are small business owners small business owners customers and the flexibility of the Google Home, is $ 23,370 of! Malicious Women candle Co. finds the perfect balance between “ gag gift ” “... The sentence from those that do humor right like dollar Shave Club talking to their already hectic lives students at! Perfect balance between “ gag gift ” and “ take your usual size ” makes shoppers feel as they... Every single product description is the master of brevity. [ * ] a weak product description down to science. Interns, not to mention picky shoppers for example, requires a understanding! Its features and pull language from the actual questions customers ask ideal customers ’ psychographics [ * ] in and! Beauty of sarcasm and it can help you sell products to revise this job description below can helpful! Also be asked by customers to help them put together or accessorize an outfit, which there... T needed median hourly wage for retail workers may also prepare displays on.